Husker Harvest Days

Good morning!

Servi-Tech will be at Husker Harvest Days near Grand Island, Neb., next week!

We have a building at HHD and we’ll be talking to customers and potential customers. If you’re around Grand Island, stop and chat with us! We’ll be at the show Sept. 9-11.

More information on Husker Harvest Days:


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Nebraska State Games

Good morning!

Joe Young, network computer systems administrator, and Abdel Bruguera, feed lab tech, participated in the Nebraska State Games. Joe got a third place metal in the mountain bike event, and Abdel won three bronze and one silver in fencing (Joe is pictured with his wife, Karissa).

Both Joe and Abdel work in our Hastings Laboratory in Hastings, Neb.

Congratulations, Joe and Abdel!




Servi-Tech in the News

Good afternoon!

Pete Kruse, Servi-Tech’s director of operations, was quoted in a story in the Dodge City Daily Globe this week.

Here’s the story!

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Amarillo Lab takes part in 24 Hours in the Canyon

Servi-Tech teamed up with a local flower shop in Amarillo and participated in 24 Hours in the Canyon, the only simultaneous road and mountain bike event in the country.

24 Hours in the Canyon is sponsored by Harrington Cancer Center, a non-profit cancer treatment center in Amarillo. All of funds raised goes to patient treatment. Harrington gives away millions in free treatment every year.

  • It is held in Palo Duro Canyon, the second largest canyon in the US.
  • There are over 650 entries competing in 6, 12 and 24 hour races as individuals or teams as well as non-competitive teams.
  • Servi-Tech paired up with a local Flower Shop, Budding Art and owner, Kerry Smith, who was in their third year of participating.
  • Budding Art/MP² raised just over $10,000 and placed second in fundraising.
  • Budding Art/MP² also had 30 participating entries earning an award for the largest team.

For more information:

24 Hours in the Canyon

Palo Duro Canyon


Team members:
Servi-Tech Crew
Brian Cappilla
Mary Crist
Sarah Crist (Mary’s daughter)
Jordan Hurd
Shane Moore
Ashleigh Richeson
Casey Walden
Brianna Wacura
Todd Whatley


Budding Art Crew
Kerry Smith
Chris Bruckner
Brian Edwards
Vaavia Edwards
Bryson Edwards
Bo Edwards
Billy Emert
Blake Milam
Mark Smith
Troy Vaughn
Betsy Weaver
Walt Weaver
Cody Aduddell
Jeff Wieck
Cole Camp

Mobile App Available for TheProfiler

Did you know there’s a mobile app you can download for your phone and tablet that lets you view information from TheProfiler in your field?

TheProfiler pic

Servi-Tech Expanded Premium Services (STEPS) has been hard at work to put the latest technology into your hands.

This mobile app provides real-time access to soil moisture information that enables agronomists, producers and soil moisture managers to make better use of water through timely irrigation decisions.

The latest version of the app, version 2.5.3, displays the Plant Available Water (PAW) as part of the device overview. The PAW is the water content difference between field capacity and permanent wilting point of your soil at any given depth.

Google play

Google Play (for Android devices)

iphone app

App Store (for iPhones and iPads)


south dakota pic device overview

For more information about STEPS or TheProfiler, go to or contact our office at 1-800-557-7509.

A special thanks to our partners for helping to make the planet more productive: Servi-TechAgSense, McCrometer, and MP2.

Getting Involved

Many employees at Servi-Tech are members of local and national professional organizations. Regardless of what the organization is, the purpose of professional development is the same – to enhance the skills that you have while gaining new ones in the process.

This is a blog post from Monica Springer, communications specialist with MP2 Communications (the communications division of Servi-Tech).

I joined the Kansas Professional Communicators group last year, but I’m just now becoming active in it. I became an appointed member of KPC, and I’ll be in charge of quarterly newsletters.

There are university professors in this group, assistants, people who work in marketing and public relations, journalists, and a whole slew of other professionals in the group.

I went to the KPC spring conference earlier this month in Hutchinson. The conference was at the Cosmosphere (I love that place!). At the conference I heard several speakers talk about our profession and saw how hard we all work when awards were given out at the end of the night.

Ad aspera

Seriously, the Cosmosphere rocks.

The speakers included Kristen Roderick, mobile and social media editor at The Hutchinson News; Ray Hemman, public information director for the Hutch school district; Rachel Groene, the brand director at Greteman Group in Wichita; and Lori Bower, who owns BowerComm Marketing Communications.

I wanted to share some random notes from the speakers.

  • Direct mail still works, because you can’t segregate the 40, 50 or 60-year-old who still picks up the mail, doesn’t own an iPad and who still reads a printed version of the newspaper.
  • Print newspapers are going to be around for a while. (Monica’s note: Hooray!)
  • Every company needs a social media policy in place.
  • I don’t know what Snapchat and Vine are, but I want to play with these things because people keep talking about them.
  •  The two first place awards that we won, for Servi-Tech’s social media and for The Servi-Tech Cultivator, will advance onto the national competition, which is held in South Carolina in the fall. Kansas Professional Communicators is the local organization of the national organization, which is called the National Federation of Press Women (NFPW).

Inspire young minds

Random other notes and quotes:

  • Somebody recommended reading “The Shallows – What the Internet is Doing to our Brains” by Nicholas Carr. I’ll add it to my reading list.
  • “Snow days are when the superintendent cannot make a right decision.”
  • “People are talking about it, so we might as well join in on the conversation.”
  • “Anything you do represents the company you work for.”
  • “Facebook just became baby book.”
  •  “It’s nearly impossible to communicate anything to anyone.”
  •  “It’s scary for people to commit.”

Here’s a press release about the event, with the awards that MP2 Communications took home:

Winners in the 2014 Kansas Professional Communicators contest were announced today during the organization’s annual spring conference.

North Dakota Professional Communicators judged 90 entries, with 37 entries receiving first-place honors and advancing to the National Federation of Press Women communications contest. Winners in the national contest will be awarded at the national conference Sept. 4 to 6, 2014, in Greenville, S.C.

Based on number of awards, including three first-place finishes, Amy DeVault, assistant professor in the Elliott School of Communication at Wichita State University, was recognized as the 2014 Sweepstakes Winner.

The state awards were distributed following a day full of education, skill development and interaction with communication professionals in the Hutchinson area.

For more information about KPC, visit

For more information about NFPW, visit

newsletter award

Awards that MP2 Communications received:

First Place

Social media campaign/Corporate or for-profit

“Servi-Tech Inc.”


First Place

Newsletters/Corporate or for-profit

“The Servi-Tech Cultivator”


Second Place

Videos for website/Nonprofit, government or educational

“Frontier Cooperative”


Second Place 

Writing for the Web

“Frontier Cooperative Page”


Second Place


“Kansas Musings”


Second Place

Blogs/Corporate or for-profit

“From Field to Field”

Here is a full list of contest winners: Contest Winners

News of the Weird: ISU design professor envisions virtual reality lives for farm animals

From Saturday’s Ames Tribune:

By Gavin Aronsen, Staff Writer

Could chickens raised in close confinement live more humane lives if they experienced them virtually?

That’s a question posed by Austin Stewart, an assistant professor in Iowa State University’s College of Design, for his latest project. He calls it Second Livestock — a takeoff on the popular online virtual world Second Life.

The idea goes something like this: Chickens, too numerous in the United States to realistically all live free-range lives, could be raised in cages more humanely if, from a young age, they stood on omni-directional treadmills and wore virtual reality headsets displaying three-dimensional worlds mapped to their feed and scratch, mimicking a free-range existence.

Such a life would also provide protection from the stressors and predators that threaten free-range chickens.

– See more at:

A photoillustration of a chicken wearing a virtual reality headset. Image courtesy of Austin Stewart. - See more at:

A photoillustration of a chicken wearing a virtual reality headset. Image courtesy of Austin Stewart. – See more at:

What are your thoughts on this? Is this just complete sci-fi, ag-ignorant flights of fancy? Or is this something that could be a legitimate option years from now?