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Servi-Tech Names New CEO

Greg Ruehle

Greg Ruehle

Servi-Tech is pleased to begin a new era of making the planet more productive with their announcement of Greg Ruehle as the new president and CEO.

Ruehle will begin his position in January after the retirement of Mitch Counce, who has served as president and CEO since 1992.

“I am thrilled to be joining Servi-Tech – a company that I believe is uniquely positioned to provide leadership to agriculture now and into the future,” he said. “As an expert in agronomy, lab analyses and precision agriculture, Servi-Tech fills a growing need for unbiased data and advice.”

Ruehle was raised on a diversified, family-owned grain and livestock farm in northwestern Iowa and still provides management oversight today on behalf of the family. He is a graduate of Texas Christian University’s Ranch Management Program and has a degree in Animal Science from Oklahoma State University.

He has more than 20 years of executive leadership experience including: Director of Private Lands, Water and Environment for the National Cattlemen’s Beef Association in Washington DC; Executive Vice President of the Nebraska Cattlemen; and Executive Secretary of the American Shorthorn Association. He comes to Servi-Tech from the Independent Professional Seed Association where he has served as Chief Executive Officer since 2005.

“On behalf of the members and leadership of IPSA, I want to thank Greg for nearly a decade of service to IPSA,” said IPSA president Lou Buice.

Servi-Tech leadership welcomed Ruehle in a statement from the board of directors.

“We are fortunate to have someone of Greg’s caliber carry on the outstanding leadership that Mitch Counce has provided since 1992,” read the statement.

Ruehle will assume management duties at Servi-Tech mid-January.

Servi-Tech, the country’s largest agronomic firm, was organized in 1975 by three farmer-owned cooperatives to provide technical service for agricultural producers in southwest Kansas. Today, Servi-Tech provides consulting to approximately 2,000 farmers across seven states and over 1 million acres. Servi-Tech Laboratories has agricultural customers in all 50 states and over six countries.

Amarillo Lab takes part in 24 Hours in the Canyon

Servi-Tech teamed up with a local flower shop in Amarillo and participated in 24 Hours in the Canyon, the only simultaneous road and mountain bike event in the country.

24 Hours in the Canyon is sponsored by Harrington Cancer Center, a non-profit cancer treatment center in Amarillo. All of funds raised goes to patient treatment. Harrington gives away millions in free treatment every year.

  • It is held in Palo Duro Canyon, the second largest canyon in the US.
  • There are over 650 entries competing in 6, 12 and 24 hour races as individuals or teams as well as non-competitive teams.
  • Servi-Tech paired up with a local Flower Shop, Budding Art and owner, Kerry Smith, who was in their third year of participating.
  • Budding Art/MP² raised just over $10,000 and placed second in fundraising.
  • Budding Art/MP² also had 30 participating entries earning an award for the largest team.

For more information:

24 Hours in the Canyon

Palo Duro Canyon


Team members:
Servi-Tech Crew
Brian Cappilla
Mary Crist
Sarah Crist (Mary’s daughter)
Jordan Hurd
Shane Moore
Ashleigh Richeson
Casey Walden
Brianna Wacura
Todd Whatley


Budding Art Crew
Kerry Smith
Chris Bruckner
Brian Edwards
Vaavia Edwards
Bryson Edwards
Bo Edwards
Billy Emert
Blake Milam
Mark Smith
Troy Vaughn
Betsy Weaver
Walt Weaver
Cody Aduddell
Jeff Wieck
Cole Camp

Mobile App Available for TheProfiler

Did you know there’s a mobile app you can download for your phone and tablet that lets you view information from TheProfiler in your field?

TheProfiler pic

Servi-Tech Expanded Premium Services (STEPS) has been hard at work to put the latest technology into your hands.

This mobile app provides real-time access to soil moisture information that enables agronomists, producers and soil moisture managers to make better use of water through timely irrigation decisions.

The latest version of the app, version 2.5.3, displays the Plant Available Water (PAW) as part of the device overview. The PAW is the water content difference between field capacity and permanent wilting point of your soil at any given depth.

Google play

Google Play (for Android devices)

iphone app

App Store (for iPhones and iPads)


south dakota pic device overview

For more information about STEPS or TheProfiler, go to or contact our office at 1-800-557-7509.

A special thanks to our partners for helping to make the planet more productive: Servi-TechAgSense, McCrometer, and MP2.

Getting Involved

Many employees at Servi-Tech are members of local and national professional organizations. Regardless of what the organization is, the purpose of professional development is the same – to enhance the skills that you have while gaining new ones in the process.

This is a blog post from Monica Springer, communications specialist with MP2 Communications (the communications division of Servi-Tech).

I joined the Kansas Professional Communicators group last year, but I’m just now becoming active in it. I became an appointed member of KPC, and I’ll be in charge of quarterly newsletters.

There are university professors in this group, assistants, people who work in marketing and public relations, journalists, and a whole slew of other professionals in the group.

I went to the KPC spring conference earlier this month in Hutchinson. The conference was at the Cosmosphere (I love that place!). At the conference I heard several speakers talk about our profession and saw how hard we all work when awards were given out at the end of the night.

Ad aspera

Seriously, the Cosmosphere rocks.

The speakers included Kristen Roderick, mobile and social media editor at The Hutchinson News; Ray Hemman, public information director for the Hutch school district; Rachel Groene, the brand director at Greteman Group in Wichita; and Lori Bower, who owns BowerComm Marketing Communications.

I wanted to share some random notes from the speakers.

  • Direct mail still works, because you can’t segregate the 40, 50 or 60-year-old who still picks up the mail, doesn’t own an iPad and who still reads a printed version of the newspaper.
  • Print newspapers are going to be around for a while. (Monica’s note: Hooray!)
  • Every company needs a social media policy in place.
  • I don’t know what Snapchat and Vine are, but I want to play with these things because people keep talking about them.
  •  The two first place awards that we won, for Servi-Tech’s social media and for The Servi-Tech Cultivator, will advance onto the national competition, which is held in South Carolina in the fall. Kansas Professional Communicators is the local organization of the national organization, which is called the National Federation of Press Women (NFPW).

Inspire young minds

Random other notes and quotes:

  • Somebody recommended reading “The Shallows – What the Internet is Doing to our Brains” by Nicholas Carr. I’ll add it to my reading list.
  • “Snow days are when the superintendent cannot make a right decision.”
  • “People are talking about it, so we might as well join in on the conversation.”
  • “Anything you do represents the company you work for.”
  • “Facebook just became baby book.”
  •  “It’s nearly impossible to communicate anything to anyone.”
  •  “It’s scary for people to commit.”

Here’s a press release about the event, with the awards that MP2 Communications took home:

Winners in the 2014 Kansas Professional Communicators contest were announced today during the organization’s annual spring conference.

North Dakota Professional Communicators judged 90 entries, with 37 entries receiving first-place honors and advancing to the National Federation of Press Women communications contest. Winners in the national contest will be awarded at the national conference Sept. 4 to 6, 2014, in Greenville, S.C.

Based on number of awards, including three first-place finishes, Amy DeVault, assistant professor in the Elliott School of Communication at Wichita State University, was recognized as the 2014 Sweepstakes Winner.

The state awards were distributed following a day full of education, skill development and interaction with communication professionals in the Hutchinson area.

For more information about KPC, visit

For more information about NFPW, visit

newsletter award

Awards that MP2 Communications received:

First Place

Social media campaign/Corporate or for-profit

“Servi-Tech Inc.”


First Place

Newsletters/Corporate or for-profit

“The Servi-Tech Cultivator”


Second Place

Videos for website/Nonprofit, government or educational

“Frontier Cooperative”


Second Place 

Writing for the Web

“Frontier Cooperative Page”


Second Place


“Kansas Musings”


Second Place

Blogs/Corporate or for-profit

“From Field to Field”

Here is a full list of contest winners: Contest Winners

Unmanned Aerial Vehicle footage

Good afternoon!

We’re testing out our new unmanned aerial vehicle (UAV). We’ve taken it on a few test flights on our property at our Dodge City, Kan., office. So far, nice!

Servi-Tech is exploring opportunities with the UAV in the realms of communication as well as aerial photography. 

Here’s what the UAV looks like:



Here’s some video of the UAV in the air.


And here’s what the camera on the UAV captures while it’s in the air.


So far, we think it’s pretty cool.

Photos from the Field

Good afternoon!

Ron Robinson, one of our agronomists in our Northwest Territory sent us some wonderful photos and video this week.

Have a look!

Ron 2 Ron 3 Ron photo

Speaking to students

Monday morning, Fred Vocasek, senior lab agronomist, spoke to students in social studies classes in Bucklin (6th, 7th, and 8th grades) about his visit to the Ukraine. Rob Scott is their teacher. The 6th grade class has World History as a topic and had been studying the history of Eastern Europe, including the Ukraine.

The temperature in Bucklin, Kansas. was 36°F and the temperature in Kiyv, Ukraine, was 50°. This is a reversal from “normal”, because Kiyv, Ukraine, and Winnipeg, Manitoba, are on the same northern latitude.

fred v 1 fred v 2 fred v 3